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Meet Jonathan and Follow His Journey to China!
When Jonathan joined us he was a studious lad from Connecticut, driven academically. He was anxious to put smiles on everyone’s face as they ate his papeton de aubergine, a pesto and roasted eggplant pate, at the long dining table at Ecole de Cuisine Provencale in Arles. Those tables have gotten wider, and longer, and stretched across oceans. In Jonathan Ginsberg’s case, his journey took him across the Pacific Ocean and the aromas of ginger, garlic, and szechuan peppercorns.
On a recent trip to California to promote our 2017 Programs of Taste the Adventure, Erick and I sipped cappuccino’s and espresso’s and sat forward to hear Jonathan’s tales at a cute little cafe near Walnut Creek.
He had a lot to share, including that spark of curiosity that had taken him to Provence.
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| Jonathan Ginsberg |
In recent years Jonathan co-founded BEEC, Beyond Educational Consulting which in big words provides comprehensive education consulting to students in America and abroad. They focus on high-level service to students, with a team of consultants who have rich experience successfully helping students plan and achieve their education and career goals.
I asked Jonathan, what is it like to be that big a part of Chinese culture, that now he brings Chinese students to the US, and that their culture is now your culture, too.
“There’s so much to say about Chinese cuisine, and exploring that and learning that is great. But I know what you’re saying, going beyond food is an exploration of culture, and the study of language helps reveal or is a tool to understand the culture. And now having Chinese students come to America, we are exposing them to American culture.”He took a sip of cappuccino.
In a world with McDonald’s on every corner and a Starbucks to fill the gaps, subsistence cannot be a valid benefit of knowing how to cook. Instead, cooking, now an optional part of our lives, has been elevated by those who pursue it to the level of art. While I am searching for the chocolate with the perfect cacao percentage for my chocolate flourless cake, it is no different than a painter scavenging to find the exact shade of blue for his sky. While cooking, I feel in control. I am creating, I am tasting, and unfortunately, all too often rushing to cover my burning espresso glazed brownies with tin foil. I enjoy cooking, I especially enjoy cooking with others and using my culinary skills to put a smile on someone’s face. I think, by studying and improving my skills abroad in such a beautiful town, no less, as Arles, that my interest and passion for cooking will be catapulted to new heights. To even imagine being in the same town that housed Van Gogh is somewhat surreal. This may have sounded roundabout, but these truly are the benefits of cooking in my eyes. Cooking gives me an outlet for invention, and acts as a gathering point for friends and family. When I put together a meal for whomever, even strangers, to see the enjoyment on their face, that is the true life benefit of knowing how to cook.
Merci, Jonathan, it was great catching up!
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| At the beekeeper’s table with Madeleine Vedel! |
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| Jonathan shopping in the Arles Market. |




